Luxury Redefined. This was the mindset we took while creating the Castlebrook Pointe brand. This resulted in a minimal colour palette, sharp corners and bold accents to create the overall feeling of a high-end real-estate development. The logo was designed to mimic the shield-like shape of the Castlebrook Pointe development, creating an instant connection to the living-landscape. We incorporated the elegant style into every aspect of the creative process, whether it was the vertical menu on the website, the subtle textures used alongside the logo, or the contrasting typefaces in the print advertisements. Everything has a direction, and it all points to luxury redefined.