We recently had the opportunity to work directly with Qatar Airways developing creative materials for group travel to the World Cup. As an official travel provider for the tournament, this meant we had to ensure strict compliance with FIFA standards. This was a challenging project - it was imperative that we met individual brand guidelines and conformed with regulations concerning logo usage and image copyrights. If you watched the World Cup this past summer, you will have seen Qatar's logo and branding along the pitch. What you probably didn't know was that they are a Chez Koop client and our first foray into the Middle East.