CEO Chris Koop’s journey to the Pearl of the Orient has resulted in a potential design contract with Malaysia’s foremost brewery. Tiger, the most popular beer producer in Malaysia is intrigued with the possibilities of working with Chez Koop based on an epic campaign idea entitled, “Tiger… not Cougar”. The photo below illustrates this simple play on words with a stunning male model of cougar age drinking a Tiger branded beer with the light penetrating to create faux tiger stripes (photo credit: Michelle Sawatzky, Getty Images). No formal arrangement has been announced but negotiations are ongoing. Landing this contract would further Chez Koop’s quest for worldwide infiltration, specifically into the Asian market. “Ini adalah hebat!” (loosely translated…”This is awesome!”)